Thursday, April 7, 2011

Keeping It Personal

Online shopping, emails, Facebook....  we've got the world at our finger tips.  Would you consider quality time with your best friend a quick instant message online or sharing a cup of coffee at Starbucks?  Face-time is so much more meaningful and is far more memorable.  This is critical for establishing business relationships too.  Here are some ways to make your business interactions more personal.

  • Mail physical, preferably handwritten, communications- thank yous, reminders
  • Use paper invitations for events instead of just Evites
  • Send birthday and holiday cards
  • Make phone calls instead of sending emails
  • Deliver items in person
  • Follow up phone calls with customers or clients after purchases or services
  • Get to know your customers personally
  • Communicate with your downline regularly (direct sales)
  • Schedule one-on-one appointments with new contacts

While the ease of the internet can be a great business aid, it can never fully replace the value of face time.  Relationships will not flourish without a personal connection.

What else do you do to keep it personal?  Leave a comment to share your idea.


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